Typography can be defines as the art behind text, encompassing both the way language is written and formed as well as how it appeals to the eye. When making an infographic, the typography used is important as the text is used to enhance the images produced. The typography needs to balance well with the images, but also draw its own personality through the style of the text used in order too enhance the overall inforgpahic.
There are four basic text classifications.
- Sans Serif – is built from simple lines, and used often for flat designs.
- Serif – is built from Sans Serif, and has extensions from the simple lines, almost as finishing each letter. It is thought that Serif is slightly “fancier” with a bold quality and is often used in printing.
- Decorative – decorative fonts are a novelty, used to set a mood, often used form branding or packaging – things that need to stand out.
- Script – Script is like handwriting, an elegant font with a soft, classical feel. This style of font is often used in classical works and advertisements.
It is discussed that contrast can be created by combining similar typefaces and applying different font styles such as bold, weight, italics, uppercase and lowercase. The similarities within the typefaces will tie the fonts together, regardless of the applied font style. As well as this, the use of contrast with the font styles can be more visually appealing. However, the use of the same typeface can be useful for classifying areas of the infographic (use for headings, subheadings etc.).
It is also discussed that typeface can be creatively applied based on content. For example, enlarging or using a strong Serif font for words such as strong and bold, but then a more elegant Sans Serif font for attractive images. The image below shows how the use of typeface can carry its own personality, enhancing the image.
Researching typography has helped me to gain a better understanding of typeface and now I will be able to apply my knowledge when creating my infographic, especially when pairing fonts for differentiation of areas.